Blog, Steven Roussey, Blog!: "Kill Hollywood", such bullshit

This is a rant based on this post found here called "Kill Hollywood".

Such BULLSHIT.

This is a meme that comes up every few years like clockwork. Unfortunately, this one, like others before it, just shows how little people know about Hollywood. I guess it doesn't matter, as it makes for great link-bait. So maybe they know more than they let on, but dumb it down to "mean" people and "dying" industry. Yet, if that were the case, no one would want to take it over. The industry is, however, closer to a zero sum game than not. Offers to be a "partner" are offers to "take" some of the revenue.

There are two "modes" of entertainment (I am not counting learning or socializing, which are separate): "games" and "story-telling". I've pitched ideas on a cross-over between the two (over ten years ago), but really the two are very different, right down to how the brain behaves in each mode. Music is interesting because it doesn't take our full attention -- it would interesting to see other entertainment that had that same quality.

But anyhow, that doesn't mean that there aren't opportunities in the space, or opportunities for other ways to spend our time.

Take music, for example. Drive a brand that curates indie music, and let people invest in the bands (real money), drive that band to their friends, and eventually take a token of their success some day (a 360 deal, not just records, but everything including merchandizing, live performances, etc -- that way each band can determine the best mix, which may be all album sales or free music distribution). Early fans have skin in the game, bands that pick up fans get money to accelerate their reach, and everyone can have fun in the process since they are all partners.

And as far as time, think of teenagers and college students (and 20 somethings), hormonally driven to socialize. It was a huge catalyst for AOL (chat rooms), Friendster/MySpace/HotOrNot/Facebook, etc. Later in life there are children, and the need for everything to be all about them, understand them, get away from them. But competition for time is such an open thing, that it seems out of scope unless it is a form of entertainment, even if it is entertaining, like sex.

It would be nice to get people to vote on movie selections so a theatre could get it and show it knowing that there is an audience. I'd love to see "Go!" again. There is a business idea for you.

So instead of "killing Hollywood", I'm going to see Rocky Horror Picture Show in PacHeights next weekend. It is not an iSomething, it is not virtual, it means real warm bodies and a preset schedule. See ya there!

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"Kill Hollywood", such bullshit